Top 5 Social Apps Performance in Nigeria, Q4 2021

In the fourth quarter of 2021, the top 5 social apps in Nigeria experienced diverse trends in their performance metrics. Data from Sensor Tower provides insights into the weekly downloads, revenue, and active user counts for TikTok, Facebook Lite, Instagram, Pi Network, and Likee Lite - Funny videos.

TikTok from TikTok Pte. Ltd. saw a significant rise in weekly revenue, starting from $5.2K at the beginning of October to peaking at $28.5K in the last week of December. Weekly downloads also showed a strong upward trend, peaking at nearly 459K in the same final week. Active users grew steadily from 3.5M to 3.7M over the quarter.

Facebook Lite by Meta Platforms, Inc. maintained a consistent download rate, with a peak of 180.9K weekly downloads in mid-October. Revenue showed a modest increase, with weekly figures fluctuating around the $200-$500 range. The app's active user base remained relatively stable, hovering around the 20M mark throughout the quarter.

Instagram from Instagram saw its highest weekly revenue of $351 in mid-October, with downloads peaking at 151.9K in the first week of October. Active users showed slight fluctuations, starting at 6M and ending the quarter at 6.2M.

Pi Network by SocialChain experienced a significant drop in weekly downloads from 240K at the end of September to around 29K by the end of December. Despite this, the app's active users remained relatively steady, with numbers around 700K.

Likee Lite - Funny videos from Likeme Pte. Ltd. had a consistent download rate, peaking at 33.5K in mid-October. Weekly revenue saw minor fluctuations, with the highest being $342 in the first week of November. Active users remained stable around the 520K mark throughout the quarter.

These metrics highlight the varied performance of the top social apps in Nigeria during Q4 2021. For more in-depth insights and additional data, visit Sensor Tower.